Michelle Vogrinec
Business & Life Strategist

Build a business that creates more than income.
I help business owners understand their numbers, make clearer decisions and turn today's success into greater financial security, opportunity and freedom.
Business . Life . Wealth . Health
A bigger perspective
Your business and your life aren't separate.
Your business should work for you - not simply keep you working.That begins with strong foundations, knowing your numbers and having a plan that connects business strategy with the wealth it creates.

My role is to help you see the whole picture, navigate what is in front of you and identify the right next steps.

Clarity for the business.
Strategy for the future.
How can you work with Michelle

1:1 Coaching - Strategy and Planning
Weather it is a personal goal, business direction or the need to be accountable, Michelle works 1:1 with selected clients to help them achieve both personally and professionally. By application only
The Freedom Machine and Exit Plan Programs
A successful business doesn’t automatically create personal wealth.Make smarter decisions with the wealth your business creates and connect today’s actions with your longer-term future.Working collaboratively with Positive Mentor, Michelle is the Business Wealth Coach in The Freedom Machine, learn about the tax system, risk management and business structures. Then gather your data and attend our in person 2 day event to control your cash, protect what you’ve built and turn today’s business into an asset that support your future - using your own numbers to identify the gaps and create a clear plan forward.
Next Event: 27 and 28th October 2026 in Brisbane
Make smarter decisions with the wealth your business creates and connect today’s actions with your longer-term future.2027 Events: March, June and November
Ready for a clearer view of what comes next
The right next step
Running a successful business doesn’t automatically create personal wealth. If you are earning good money but still paying too much tax or wondering why years of hard work haven’t created the financial freedom you expected.Learn how to control your cash, protect what you’ve built and turn today’s business income into assets that support your future.
Come to our event in Brisbane - 27-28th October 2026
1. Next Event details here >
2. Attend our free Webinar here >
3. Apply for 1:1 coaching with Michelle here >
Built from experience
From an idea in 2002 to a internationally recognised Australian brand.
I have been in business for over 25 years, having 4 plus businesses, with my most notable mentioned being the founder of GAIA Natural Baby skincare. Built from scratch, growing it into an established, widely recognised Australian brand, sold nationally and internationally before successfully exiting in 2019.That experience - alongside business, property, investment, the right people and life - shapes how I support others today.
Media, Podcast & Stories
Podcasts
A Value Driven Brand
A conversation with Aileen Day about building a values-led business and brand.
Gameplan for Good
Business, purpose and lessons learned across the entrepreneurial journey
Media
Melbourne business coach
Top 3 - Recognised among Melbourne's leading business coaches in 2020.
Stories
Blog Heading
Blog Text - Make smarter decisions with the wealth your business creates and connect today’s actions with your longer-term future.
Michelle Vogrinec
Business & Life Strategist
Contact Michelle
Next Event